Still don’t know what “Labubu” is or are just curious about the global blind box phenomenon that even BLACKPINK’s Lisa and Rosé adore? This guide breaks it down!
image from POPMART 2.0 The Monsters Have A Seat Series V2 Vinyl Plush
What is Labubu?
Labubu is a flagship IP under POP MART, created by their contracted artist Kasing Lung. It’s a core member of Kasing’s “THE MONSTERS Spirit Squad,” originating from his picture book The Mysterious Buka before being transformed into a collectible figure.
Appearance: Cat-sized, with 9 pointy little fangs and upright pointed ears.
Personality: Mischievous, hyperactive, and intensely curious about everything.
Lore: Part of a tribe of around 100 sprites living an idyllic life in an ancient forest (possibly predating the Jurassic period).
-image from POPMART AU-
Meet THE MONSTERS Spirit Squad
Beyond Labubu, the forest is home to other popular characters:
Zimomo: The tribe leader, taller with a tail, adventurous and loves exploring.
Mokoko: Boasts pink fur, a white belly, curved eyelashes, and a heart-shaped nose. A bit vain about her pink coat.
Tycoco: A cheerful but timid skeleton who eats plant seeds (and is romantically involved with one of the Labubus).
Why is Labubu a Global Phenomenon?
Labubu’s charm lies in its uniquely quirky design – strange at first glance, but undeniably cute upon closer look, creating high recognition and an appealing contrast. New releases often sell out instantly, making it truly hard to acquire! Its popularity knows no borders, evidenced by the crowds queuing early at POP MART’s new Kuala Lumpur store last Sunday (19th) just to snag one.
Star Power Amplifies the Hype
Labubu boasts A-list fans! BLACKPINK’s Lisa is practically its unofficial ambassador – frequently featuring Labubu on social media as a bag charm, cuddly companion, or unboxing subject. Fans joke she even “recruited” bandmate Rosé into the fandom. This celebrity endorsement has massively boosted Labubu’s profile, with fans eager to get the same collectibles as their idols.
In Conclusion
Labubu’s global explosion stems from its uniquely charming, quirky design and powerful celebrity influence (especially from Lisa and Rosé). Evolving from a book character to a top-tier blind box sensation and even a Thai tourism ambassador, Labubu has transcended being just a toy to become a worldwide cultural phenomenon.
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