Pop Mart released LABUBU 3.0 all-channel pre-sale on June 18th, with over 700,000 pieces sold on a single platform on Tmall, and the all-channel estimated release of 4-5 million pieces, with pre-sale scheduling until September 22nd.
Data from Thousand Islands APP shows that within 24 hours after replenishment: The average price of the hidden type “ID” fell from ￥4,600 to ￥2,547 (down 45%), and orders below ￥1,500 surged; Regular models such as “Loyalty” from ￥418 to ￥120, the whole box recovery price went from ￥2800 to ￥650-800.
Scalper’s doomsday
The purchase price jumped in steps according to the month of shipment—￥1,150 for the whole box in June → ￥640 in September (only ￥46 higher than the original price of ￥594), and some scalpers even wailed that “no one will take over when they sell it at ￥700”.
Chain reaction in the market
The rise of the Casual Flipper: ordinary players snatch the pre-sale orders hanging on Chinese Shopping App “Xianyu,” college students group snatch on behalf of the “meal money,” and the second-hand platform single-day turnover soared two times 37.
The previous high-price buyers spit “blood loss”, and so on the party cheered “the victory of the people”.
